Monday, January 28, 2008
Commercials
The commercial that I found very appealing to rhetoric was aired at about 7:30 Monday night. It was on Comedy Central and I was watching Scrubs. It is a television show about young doctors and the lives they live. The shows appeals to younger adults and teens. This is what made the commercial right for the crowd. It started just like a Scooby-Doo cartoon. There was a man sitting in a chair with a mask. The whole Mystery gang stood around him and took off the mask. The “bad guy” turned out to be the cable man. DirecTv was the company that made it. The creators were smart by using this cartoon. It catered to the audience of the show. The audience will remember the crime fighting comrades and relate to them as the “Heroes”. If the Mystery gang catches the bad guy, and he is the cable man then cable must be bad. I give props to the creators for their ingenuity and their appeal to the audience. I would compare this commercial to the one we watched in class about coke. It did the same thing by using the Grand Theft Auto scene.
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1 comment:
Nick-
I like what you had to say about the rhetoric used in the commercial you watched the other night. I have actually seen that Direct TV commercial before so I know what you’re talking about. I agree that it will stick in the audience’s head because the Scooby-Doo characters are famous. They were a very popular comedy cartoon show that a large majority of the views have seen it before. The commercial snags in the attention because it appears to be a Scooby-Doo episode when it fact it’s really a commercial. The viewer is left watching it with no choice but to remember what’s it about. The creators of the commercial were smart to use such a popular icon and turn it into a marketing tool. The commercial itself is also funny because it’s making fun of cable TV so it has many rhetorical pieces to appeal to its audience.
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