pathos and ethos

Ethos and pathos are extremely essential in an argument that is trying to persuade a view. Authors need to involve ethos and pathos to engage their audience. You to write or express you view in a style that suits the audience. If you appeal to their needs and wants, then you can get you point across easier. The author’s responsibilities include using the right wording, language, and use tools that will build their argument. An author must be willing to be courteous to other opinions. As for our government or media, I would say that for the most part they live up to these expectations. Of course there are a few cases that don’t show the quality that is needed, but the majority of them do. They use knowledgeable facts to create credibility to their statements and they accept that people are not going to have the same views they do. Applying the certain things you must have to be credible and reliable in an argument connects the gap between the view and the audience.