Tuesday, February 12, 2008

Town Rhetoric 1

I thought that all of the presentations today were really good, and they expressed a lot of rhetoric. The one example I liked was the one Jordan had of the storefront. The name of the store was Indigonation. In her picture there were three manikins displaying three different brands of jeans. The brands were Citizen of humanity, True Religion, and Rock Republic. All three names have great Rhetoric to them, but the True Religion brand is the one that caught my eye. Why wouldn’t you want a pair of jeans that are “true religion”? Compared to Levi’s or Wranglers, True Religion gives off more of an appeal to consumers. Anybody would see this name and think they need a pair. Citizen of humanity was also a good use of rhetoric. I also need to give props to Christina for her photo of pick-up line book. The way in which the author used the Bible as a reference for his cover was outstanding. You automatically recognize this book, because of its amazing resemblance to the Bible.

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